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Beyond Philanthropy: Brand building through CSR

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Even though CSR or corporate social responsibility is regulatory act, it’s not just about complying with it. CSR, if done well, can make or break a company’s reputation. CSR (Corporate Social Responsibility) initiatives are becoming the heart and soul of how companies are thinking about their future strategically and responsibly. Instead of seeing CSR as …

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Doing Good Differently: 5 ways to make CSR more enterprising

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According to Dan Pallotta, “The way we think about charity is dead wrong”. In his 2013 TED talk, he challenges the general concept of charity as we have been accustomed to since ages. The dictionary defines ‘charity’ as: an organisation set up to provide assistance and raise money for those in need. Traditionally, it is …

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