Ojashree Sarda

6 Great Corporate Social Responsibility Ideas

‘Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.’ —Sun Tzu As discussed in the previous blogs, the business goal of social responsibility is to encourage the company’s actions toward the positive impact of consumer, community and employee responsibility. We have already established that CSR is a …

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Beyond Philanthropy: Brand building through CSR

Even though CSR or corporate social responsibility is regulatory act, it’s not just about complying with it. CSR, if done well, can make or break a company’s reputation. CSR (Corporate Social Responsibility) initiatives are becoming the heart and soul of how companies are thinking about their future strategically and responsibly. Instead of seeing CSR as …

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Doing Good Differently: 5 ways to make CSR more enterprising

According to Dan Pallotta, “The way we think about charity is dead wrong”. In his 2013 TED talk, he challenges the general concept of charity as we have been accustomed to since ages. The dictionary defines ‘charity’ as: an organisation set up to provide assistance and raise money for those in need. Traditionally, it is …

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em-Power-ment

‘Power’ means so many things. Its meaning varies as vastly as the rate of doing work, physical strength, influence or control and, across the Indian subcontinent – electrical energy. While we dream of making the nation the next super-power, it is that last definition of power, where we certainly lag. It is a misfortune that …

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Tap The Tap

“By 2050, India may have to import its drinking water” read the headlines of most major national newspapers around mid-April. Such news, in the time of an extreme drought is especially disturbing. A conclusion like this must make us recoil in horror and make us question where we as a country are going wrong. For …

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What On Earth?

“What on Earth are you guys doing?” says Earth, every time one cuts some trees, pollutes our water bodies, uses or rather misuses plastic or trips on “Aaj blue hai paani paani paani, aur din bhi sunny sunny sunny”. 22nd April is when we celebrate “Earth Day”. It also happens to be the day when …

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Oxy-Moron

What I am going to write about now is a actually a paradoxical situation, but I never leave an opportunity to use a bad pun! Morons – that’s what they actually are. With ‘they’, I mean people in authority, people who think they have a right to decide who gets what resources, and impact the …

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